Client: Derron Sandy, Spoken Word Poet and Full-Time Artist
Duration: May 2021 – Present
Project Overview
Cool Creatives is an educational hub offering fun, engaging, and effective English lessons to students preparing for the S.E.A. (Secondary Entrance Assessment) in Trinidad and Tobago. Founded by poet and teaching artist Derron Sandy, the program combines creative writing techniques and storytelling with entertainment, ensuring academic success while nurturing a love for writing.
Since its inception, Cool Creatives has seen remarkable results:
My Role
As the lead designer for Cool Creatives, I've been responsible for character designs, supported by Xala Ramasaar, branding and visual identity and social media marketing graphics.
Each character is designed to connect with the audience, blending education and entertainment.
Storytelling in Design
Graphics reflect the creative and engaging approach Derron Sandy employs in his teaching style.
Impact
👉 Over 100 students have improved their writing skills since 2021.
👉 The graphics consistently boost enrollment, contributing to participants' 94% satisfaction rate.
👉 The visually distinct style has built a recognizable brand, making Cool Creatives a trusted name in S.E.A. preparation.
Take Away
Cool Creatives exemplifies the power of creative, audience-focused design in education. By combining original illustrations, engaging marketing materials, and a vibrant brand identity, the project continues to drive enrollment and foster academic success in a dynamic, community-focused way.
